It's summer

It's officially summer with the warm weather and lack of waves. Regardless, we've been having fun in the shop, open mic night are under way... we are taking a short hiatus due to busy summer schedules.
We got a new couch and always have a good surf film on so stop in and check kill a few minutes in the shop, while you're here check out our new paradise stuff, ando tees & local flip-flops!

Press for Paradise

Two magazines in one week.

Paradise Surf Shop is featured in the June issue of Lucky Magazine which hit newsstands May 12. We're featured alongside notable surf shops across the states & honored to have made the cut!

As if we weren't stoked enough on that, this week's People magazine featured a Toes on the Nose bikini we have for sale on our online store.

But you know the best part of this week? Yup you guessed it.... the awesome weather and the clean (albeit small) south swell we've had, perfect for logging-- go get some(& a copy of People and Lucky;-)

Floors!

To go along with the new website, we're getting new floors... well, old concrete ones actually. We've been busy tearing out old carpet & wood & spreading eco-friendly soy based gel-- affectionately renamed 'hippie juice' -- to reveal concrete underneath & it's lookin pretty darn good.

Paradise Website Launch!

Today Paradise launches it's brand new website! Aside from what you'd expect from a website, we now have an online store, so now you can get Paradise gear weather you're on Water Street or in Waterloo.

In case you haven't seen it yet, take a peek over at:
http://www.paradisesurf.com


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Logjam! 2009

Press Release From Big Stick Surfing Association:

Block out your calendar on April 25th & 26th for this year's exciting edition of the Logjam! Old Boards, No Cords with great surfers and a venue to match: beautiful Pleasure Point in Santa Cruz, California. Enjoy the great sliders in front of Jack O'Neill's home from 7am-4pm on Saturday with semis and finals from 8am-2pm on Sunday, near the intersection of 38th Avenue and East Cliff Drive.

This year's event will benefit and is being held in honor of the Santa Cruz Surfing Museum.

Big Stick Surfing Association is a non-profit organization and the funds raised from the gigantic raffle go right back to the local Santa Cruz community by funding the Student Scholarship Program, Ride-A-Wave, Santa Cruz Surfrider Foundation, and the Junior Lifeguards program. If you are interested in being a sponsor, please take a look at our PROSPECTUS, and contact us

For coalition surf clubs that want to surf in this event, you can find more information, directions and rules in the club packet

Ando and Friends board shorts and shirts

The summer '09 line of Ando goods have arrived! Swing by for a new pair of boardies and a rad tee! 

Oh my blog!

Paradise Surf Shop now has a blog! But you know that, because you're reading this right now.

Now you don't have to be sitting on the couch to hear about surf events, contests, and see what's new from Paradise. 

But don't get us wrong, you're always welcome on the couch, in fact, it misses you. :)