Surf & Siesta Day

Two weeks ago, we started a new tradition at paradise: surf & siesta day! You know the best part about it? It's a weekly event. So if you're wondering why we close up shop every Wednesday during our slow season, it's because we're giving ourselves a day to escape and surf, do some yoga on the beach and maybe even take a nap. We're in it for the love of the sport after all, not the money.

In a society of long retail hours, we're taking inspiration from cultures that move at a slower pace. These countries close up shop in the afternoon and head home to be with family or rest. Wednesday is our afternoon siesta; its time for reminding ourselves why we're here. Nothing does that better than a midweek surf trip with friends.

So you won't find us in the shop on Wednesdays. You'll have to look for us in the water or come by and visit us any another day between 10am and 6pm.