WOW Surffest

Sign up! Women on Waves is a two day event this year, come surf it and hang out in Santa Cruz for the weekend.

Ando for All

For all you fans of surfer-artist Andy Davis and his sweet clothing line "Ando and Friends," look no further than Paradise Surf Shop for all your apparel needs. We've got new T-shirts, sweatshirts, board shorts and hats for men, women and the kiddos so come pay us a visit!

I don't know about you, but nothing puts a smile on my face like that little Ando fish-bird, except for maybe trunkin' it in San Diego with the Ando crew myself ... In the meantime, we can all sport the brand to bring some San Diego sun in our lives.

Such Dear & Yonder moments

If you missed the premiere of Dear & Yonder at Pie Ranch, we will be hosting a viewing of the film at the shop in early October, details to come.

I can't say we will be able to recreate the amazingness of Pie Ranch in our parking lot, but I can assure you it will be a very fun event, & the film is just darn awesome.

Here are some moments from the evenin' on the ranch:





all photos by Neal Casal 08.09

new Ashley Lloyd board

it's a 9' single fin noserider and darn beautiful.

y'alls are lucky this board is just a lil too small for me when it comes to noseriders, otherwise I'd already have taken it home.

Dear & Yonder Film Premiere in Santa Cruz

The summer event we've been waiting for is finally here. The Dear & Yonder tour has reached Santa Cruz! For all of us at Paradise, Friday couldn't come soon enough. We can't wait to see the inspirational stories of surfer and water women, told through the artistic vision of Tiffany Morgan Campbell and Andria Lessler.

The premiere will take place up Hwy 1 a bit at Pie Ranch in Pescadero. There will be a benefit dinner beforehand with organic food courtesy of Blue House Route 1, Swanton Berry Farm and Sea Level Farms. Tickets are available here.

If you wanna come just for the film, tickets are $5 bucks at the door. There will be live bluegrass and an art auction. And, as if all that wasn't good enough, the film will be screened outdoors on the side of the barn! Bring chairs or blankets and warm clothes.

Hope to see you there!

Neal Casal & Carey Ott

On July 31st Paradise hosted a lil' private-party concert with some not so little names. Neal Casal and Carey Ott are both exceptional singer songwriters and somehow we managed to get 'em both here in Santa Cruz on the same night. Neal Casal was formerly in the Cardinals with Ryan Adams. Carey Ott hails from Tennessee and has had songs featured on shows such as Grey's Anatomy. Not only are they very talented musicians but they're also just downright rad folks.
So how did we get them here?! It was all the doing of a good friend(thank you Adam). The shop was transformed into an intimate little venue, and our new stage was christened by an amazing act. Only problem now is the bar is set very high for future shows. But there will definitely be more to come, so sign up for our email list to get the scoop on upcoming events. (Rumor has it we may be able to get Neal and Carey back for an encore show!)
In the meantime check out their sites:
www.nealcasal.com
www.careyott.com