Paradise Surf Shop

Stay Centered Through the Winter

2010-02-07T15:36:00.000-08:00

For those of you who haven't joined us for yoga and pilates, we encourage you to come hit the mat. We just added four new classes to help the community stay strong and centered through the winter months, including a Pilates for Surfers core strengthening class twice a week and Chocolate Yoga on Wednesday evenings, offering a spicy cacao beverage to comfort you throughout class.

Paradise offers four weekly classes:

Mondays 6:30-7:30pm: Pilates for Surfers
Wednesdays 6:30-8pm: Chocolate Yoga (cacao beverage included to warm you through class!)
Thursdays 8:30-9:30am: Pilates for Surfers
Saturdays 8:30-10am: Vinyasa Flow Yoga

Express your gratitude for the gift of yoga by making a $12 donation for each class. However, we are here to serve the community so no one will be turned away for lack of funds.

Special Note: Class will be cancelled Saturday Feb. 13 and Monday Feb. 15 in observance of Valentines Day and President's Day.

We look forward to growing together through practice.

Namaste,

Women of Paradise

Crocheting with Purpose

2010-01-21T17:21:00.000-08:00

This Krochet Kids hat will warm your heart as well as your ears. Stitched with love by women in Uganda, your purchase will not only upgrade your style but also empower and support impoverished communities in Africa. Sweet deal!

Paradise's Marion Clark contemplates the impact of the hat she's sporting.

Available in "waldo" or gray in the shop or at the Paradise online store.

Comfort from the Storm

2010-01-18T16:40:00.000-08:00

Spend these rainy days comfortably at home in a new long-sleeve! Perfect for layering under sweaters or sporting over a spaghetti-strapped tank. This soft, slinky burn-out is soon to become your favorite shirt.

One Scarf, Many Looks

2010-01-17T15:01:00.000-08:00

Wrap, criss-cross and tie this baby to your heart's delight! Dress up your winter wardrobe with a sophisticated scarf, rock the classic tube top or pack this wrap to wear as a sarong-like bandeau on your next trip to Mexico. Oh the possibilities!

Buy it in the shop or at the Paradise Online Store.

A New Year of Yoga

2010-01-08T17:34:00.000-08:00

Whether you've re-dedicated yourself to leading a healthy lifestyle or committed to spending more time in silent reflection, yoga is a wonderful way to start off the new year in physical activity and meditation. Yoga classes with surfer-yogi Marion Clark will return to Paradise Surf Shop this winter season every Saturday morning from 8:30-10am, with the exception of this weekend in which yoga will be held Sunday Jan. 10.

Clark teaches an all-levels vinyasa flow class which uses pilates and surf influences to promote core strength, balance, deep breathing and meditation. Classes are by donation. See you this Sunday!

Surf Food: A Book Release Party & Live Music with Nava Young

2009-12-03T15:22:00.000-08:00

Kick off the holiday season with Nava Young, the Australian pro longboarder, musician and author of Surf Food – The Ultimate Surfer's Cookbook.

Come to the Book Release Party at Paradise Surf Shop!

Tuesday, December 8, 2009 from 6-8pm

Enjoy a fun evening of light food & drink and an acoustic performance by Nava herself.

Get your copy of Surf Food signed – they’re perfect gifts for your favorite surfer. Ten percent of book profits will

be donated to surf-related charities.

Surf Food is a collection of mouthwatering recipes from the world’s best surfers, including 25 World Champions and icons such as Kelly Slater, Laird Hamilton, Nat Young (Nava’s dad), Stephanie Gilmore and Donald Takayama. Without a doubt, these surfers seek out good food with the same relish as their quest for the perfect wave. Featuring
informative biographies, over 180 photographs and dishes from all over the globe, this book will keep you both entertained and well-fed.

Raised in a surfing family on Australia’s East Coast, Nava is currently ranked second in the Australasian Longboard Qualifying Series and will be competing among the world’s best in the 2010 Women's Longboard World Circuit Tour. This year, Nava also released her debut music EP, Salty Lullabies, a collection of self-written songs. Her musical influences include Ben Harper, Jack Johnson, Tracy Chapman and The Rolling Stones. Surf Food is her first book.

More info: www.surffood.net | www.myspace.com/navayoung | navayoung.blogspot.com

Friday Movie Night: Surf's Up!

2009-11-18T11:47:00.000-08:00

Starting this Friday Nov. 20, Paradise will host one movie night per month, free and open to the public. This Friday, we'll kick off with Surf's Up, a kid-friendly animated movie (also very funny for adults) about up-and-coming penguin surfer Cody Maverick's and his first pro competition experience on Pen Gu Island.

Set in a documentary-surf style with penguin appearances by the likes of Kelly Slater and Rob Machado, this movie is fun for the whole family.

When: Friday, Nov. 20 at 7pm

Where: Paradise Surf Shop

Tea and beverages will be provided.

Bring a pillow and blanket!

Yoga Fridays

2009-11-18T11:26:00.000-08:00

For the next few weeks, Paradise Surf Shop will be transformed into a bright and comfortable yoga studio every Friday morning from 8:30-10am. We want to give back to the community this winter season, not only through our customer service but also by starting up a monthly raffle and weekly events and classes to bring people together and nourish the soul.

Meet your Instructor: Marion Clark

Marion comes to Santa Cruz from Hermosa Beach where she spent 10 years as a student and teacher of yoga and pilates. She teaches vinyasa flow that incorporates core pilates strength as well as a connection to the breath or "prana" in each pose.

All you need to bring is your yoga mat and positive energy. The class is by donation so every one is welcome to attend.

The schedule of classes is subject to change as we approach the holidays and the start of the new year. We will inform you once next year's schedule is set.

Hope to see you all this Friday!

Namaste,

The women of Paradise

Dear & Yonder Screening at Paradise

2009-11-18T11:03:00.000-08:00

Attention all water women: the highly anticipated all-female surf movie Dear & Yonder will hit the big screen at Paradise Surf Shop on Dec. 5 at 6pm.

Directed and produced by Tiffany Campbell and Andria Lessler, Dear & Yonder chronicles the lives and surfing adventures of a dynamic cast of women wave riders, from top professionals like Stephanie Gilmore and Sofia Mulanovich to Santa Cruz’ own surfer-shaper Ashley Lloyd. While all these women come from diverse backgrounds, they are united by adventurous spirits and a deep connection with the ocean. The film goes beyond your average surf movie by cultivating a sense of place, rooting the scenes in the rich history of female surfing and by encouraging environmental sustainability both in the water and on land.

“I wanted the film to have more of a documentary-style story telling aspect,” says Campbell, “ so I looked for women who had interesting lives outside of surfing who were also exceptional water women.”

Campbell and Lessler spent three years traveling and shooting the film in the green liquid caves of Indonesia, at the perfect point breaks of mainland Mexico and out to sea with Captain Liz Clark, who relied solely on wind power and her own wits to sail the world in search of epic waves and a greater connection to the earth.

The opening reception will begin at 6pm followed by live music provided by San Jose’s The Mumlers. The film will premiere around 8pm with an intro by Campbell and a Question and Answer segment after the screening. Tickets are $10 to help with remaining production costs. Buy them in advance at Paradise Surf Shop or on the night of the event.

Come experience the depth and beauty of Dear & Yonder as it moves you to bring positivity back into your communities and home breaks.

“Dear and Yonder is our way to give something back to the thing we love,” Campbell says.

For more information about Dear & Yonder and Villa Villa Cola productions, visit http://www.dearandyonder.com/.

Surf & Siesta Day

2009-11-05T10:58:00.000-08:00

Two weeks ago, we started a new tradition at paradise: surf & siesta day! You know the best part about it? It's a weekly event. So if you're wondering why we close up shop every Wednesday during our slow season, it's because we're giving ourselves a day to escape and surf, do some yoga on the beach and maybe even take a nap. We're in it for the love of the sport after all, not the money.

In a society of long retail hours, we're taking inspiration from cultures that move at a slower pace. These countries close up shop in the afternoon and head home to be with family or rest. Wednesday is our afternoon siesta; its time for reminding ourselves why we're here. Nothing does that better than a midweek surf trip with friends.

So you won't find us in the shop on Wednesdays. You'll have to look for us in the water or come by and visit us any another day between 10am and 6pm.

we heart the Jule Collection

2009-10-23T14:45:00.000-07:00

Save the Waves Film Festival

2009-10-22T12:54:00.000-07:00

With Captain Paul Watson in person to present The Cove film, Save The Waves Film Festival is one night only at the Victoria Theatre in San Francisco on November 13. Captain Paul Watson is the founder of Sea Shepherd Conservation Society, the star of a prominent documentary television program about protecting whales, and the world's preeminent voice for the oceans.

Live music by The Eldorados & Jethro Jeremiah

Featuring an art exhibition by Travis Weller

Save The Waves Film Festival features these award-winning films:

***** The Cove - an epic activist adventure & winner of numerous international film festivals.
***** Lost Prophets - new surf film with Dave Rastovich, Hans Hagen, Brian Conley & Friends.
***** All Points South - Best Short Film Award, New York Surf Film Festival; a Save The Waves film.
***** The Devil's Teeth - short film on urchin diving with great white sharks at the Farallon Islands.

Fine wines provided by Longboard Vineyards

Organic cocktails provided by Ocean Vodka

Complimentary healthy snacks provided by Kashi

Admission is Restricted to 21 & over

$20 General Admission get your tickets early, this event will sell out!

$50 Green Wave Admission includes reserved seating, STW membership, 2 free drinks at the bar, a limited edition T-shirt and signed Travis Weller art poster!

$5 raffle tickets for a chance to win a new surfboard, epic custom art by Travis Weller and Chivo, Jack Johnson signed CDs, clothing and more!

All proceeds to benefit the environmental programs of Save The Waves Coalition. Protecting surf spots globally.

Watch the film trailers:

* The Cove

* Lost Prophets

* All Points South

* The Devil's Teeth (trailer unavailable, sorry!)

> Click here to purchase advance tickets <

> RSVP & more info at our Facebook Event Page <

The Victoria Theatre is located at 2961 16th Street in San Francisco's historic Mission District. Take BART public transit, it's only 1 block from the theatre.

+ Save The Waves Film Festival + Victoria Theatre + 7pm + November 13 +

cozy lounge pants & sweats

2009-10-20T14:16:00.000-07:00

in stock just in time for the cold weather. perfect for pulling on after a session or curling up in by the fire. available at the shop or online

Still WOWed

2009-10-11T17:22:00.000-07:00

It's been two weeks since the Women on Waves Surf Fest hit the Capitola lineup but we're still feeling the energy here at Paradise Surf Shop.

We just received some long-sleeve shirts and sweatshirts from the event, so swing by if you'd like a souvenir to keep the memories with you as you warm up this winter. Speaking of souvenirs, we still have several framed awards, complimentary belts and raffle prizes waiting for you at the shop so come on by!

Paradise wants to send a special thank you to Heidi, Marisol and Carlo from the Mermaid Series, John and Keith (former members of the West Wind Surf Club), our awesome sponsors and all the contestants for helping make the event such a great success. We look forward to being a part of Women on Waves for many years to come.

Oh and I almost forgot...Congratulations to all the winners! You are amazing!

The Women's Division heads out for their heat. Photo: Deborah Chase

Menehune

1st- Selah Barlett 2nd- Sofia Del Cano 3rd- Olivia Donnelly 4th- Jasmine Brack

Juniors
1st- Kaitlyn Cole 2nd- Emily Locatelli 3rd- Madeline Hegerle 4th- Carly Wilson

Novice
1st- Diana August 2nd- Marisol Godinez 3rd- Tanya Salah
4th- Cathy Joseph 5th- Christi Hilton 6th- Marie Clark

Women
1st- Kristal Collins 2nd- Sierra Partridge 3rd- Brianna Bruce
4th- Hailey Partridge 5th- Shara Wiley 6th- Elise Felicetta

Seniors
1st- Erin Alexander 2nd- Rie Nozawa 3rd- Shana Bartlett
4th- Lara Lenington 5th- Tonya Pham 6th- Christina Bonigut

Masters
1st- Lisa Donnelly 2nd- Beth O'Rourke 3rd- Tamara McKinnon
4th- Nell Newman 5th- Chris Chiechi 6th- Delphina Sanchez

Grand Masters
1st- Joan Newby 2nd- Mary Hills 3rd- Toni Newbold
4th- Clare Finelli 5th- Kristen Jacobsen 6th- Cindy Sandberg

Legends
1st- Gayle Brubaker 2nd- Kathy DeWitt 3rd- Charlotte Myers

For photos of the event, check out Nikki Brooks Photography where you can buy prints online or enjoy Deborah Chase's flickr album here.

Meet Jeremiah Kille and Conspiracy Surfboards

2009-09-18T12:50:00.000-07:00

You may have seen his artwork scattered around Santa Cruz, gracing the walls of Verve or the window next to the Rio Theater, but have you seen his surfboards?

"He" is Jeremiah Kille and he shapes under the names Conspiracy and Current. The Tahoe native began surfing at age 14, and he's been shaping for the last nine years for companies like M10 and Stretch and now for himself. When Jeremiah's not surfing or shaping, he's working toward his B.F.A. at San Jose State or pushing the limits of his painting abilities. His creative flair is evident in his board designs, which are often decorated with iconic stencil images or streaked with color. Jeremiah also pushes the envelope in his shapes, experimenting with unconventional sizes and setups, like the 9'4 noserider pictured below:

9'4 Current Noserider. Sorry guys, this one just sold!

Paradise is honored to be one of the only shops to carry Jeremiah's boards. Our current Conspiracy quiver includes:

5'6" x 2 3/8 x 19 1/2 swallow tail
5'6" x 2 1/2 x 19 1/2 swallow tail
5'8" x 2 1/16 x 17 7/8 thruster
5'11" x 2 3/8 x 19 1/4 swallow tail
6'2" x 2 3/8 x 18 1/2 thruster

If you want to keep tabs on Jeremiah, his newest board designs and art shows around the Bay Area, check out his blog.

Patagonia comes to Paradise!

2009-09-07T14:31:00.000-07:00

Paradise just received its first shipment of Patagonia wetsuits! For all you guys out there, look no further than Paradise Surf Shop for the timeless retro back-zip vest to surf in style for the rest of the summer, or gear up for winter with the R3 front-zip full suit.

Patagonia wetsuits are made with high-quality Japanese neoprene, which adds dead air space to keep you warmer. The R3 is also lined with a blend of merino wool and recycled polyester to keep you surfing comfortably in water 48-55 degrees. And Patagonia suits are much more eco friendly than your average wetsuit, using chlorine-free wool and PVC-free kneepads in addition to the recycled polyester in the chest panel. These suits combine warmth and quality with environmental stewardship, helping conscious surfers continue to play their role in protecting the planet.

WOW Surffest

2009-08-31T10:57:00.001-07:00

Ando for All

2009-08-30T16:57:00.000-07:00

For all you fans of surfer-artist Andy Davis and his sweet clothing line "Ando and Friends," look no further than Paradise Surf Shop for all your apparel needs. We've got new T-shirts, sweatshirts, board shorts and hats for men, women and the kiddos so come pay us a visit!

I don't know about you, but nothing puts a smile on my face like that little Ando fish-bird, except for maybe trunkin' it in San Diego with the Ando crew myself ... In the meantime, we can all sport the brand to bring some San Diego sun in our lives.

Such Dear & Yonder moments

2009-08-22T15:41:00.000-07:00

If you missed the premiere of Dear & Yonder at Pie Ranch, we will be hosting a viewing of the film at the shop in early October, details to come.

I can't say we will be able to recreate the amazingness of Pie Ranch in our parking lot, but I can assure you it will be a very fun event, & the film is just darn awesome.

Here are some moments from the evenin' on the ranch:

all photos by Neal Casal 08.09

new Ashley Lloyd board

2009-08-17T17:00:00.001-07:00

it's a 9' single fin noserider and darn beautiful.

y'alls are lucky this board is just a lil too small for me when it comes to noseriders, otherwise I'd already have taken it home.

Dear & Yonder Film Premiere in Santa Cruz

2009-08-07T11:26:00.000-07:00

The summer event we've been waiting for is finally here. The Dear & Yonder tour has reached Santa Cruz! For all of us at Paradise, Friday couldn't come soon enough. We can't wait to see the inspirational stories of surfer and water women, told through the artistic vision of Tiffany Morgan Campbell and Andria Lessler.

The premiere will take place up Hwy 1 a bit at Pie Ranch in Pescadero. There will be a benefit dinner beforehand with organic food courtesy of Blue House Route 1, Swanton Berry Farm and Sea Level Farms. Tickets are available here.

If you wanna come just for the film, tickets are $5 bucks at the door. There will be live bluegrass and an art auction. And, as if all that wasn't good enough, the film will be screened outdoors on the side of the barn! Bring chairs or blankets and warm clothes.

Hope to see you there!

Neal Casal & Carey Ott

2009-08-03T14:31:00.000-07:00

On July 31st Paradise hosted a lil' private-party concert with some not so little names. Neal Casal and Carey Ott are both exceptional singer songwriters and somehow we managed to get 'em both here in Santa Cruz on the same night. Neal Casal was formerly in the Cardinals with Ryan Adams. Carey Ott hails from Tennessee and has had songs featured on shows such as Grey's Anatomy. Not only are they very talented musicians but they're also just downright rad folks.
So how did we get them here?! It was all the doing of a good friend(thank you Adam). The shop was transformed into an intimate little venue, and our new stage was christened by an amazing act. Only problem now is the bar is set very high for future shows. But there will definitely be more to come, so sign up for our email list to get the scoop on upcoming events. (Rumor has it we may be able to get Neal and Carey back for an encore show!)
In the meantime check out their sites:
www.nealcasal.com
www.careyott.com

It's summer

2009-07-17T13:24:00.000-07:00

It's officially summer with the warm weather and lack of waves. Regardless, we've been having fun in the shop, open mic night are under way... we are taking a short hiatus due to busy summer schedules.
We got a new couch and always have a good surf film on so stop in and check kill a few minutes in the shop, while you're here check out our new paradise stuff, ando tees & local flip-flops!

Press for Paradise

2009-05-14T13:38:00.000-07:00

Two magazines in one week.

Paradise Surf Shop is featured in the June issue of Lucky Magazine which hit newsstands May 12. We're featured alongside notable surf shops across the states & honored to have made the cut!

As if we weren't stoked enough on that, this week's People magazine featured a Toes on the Nose bikini we have for sale on our online store.

But you know the best part of this week? Yup you guessed it.... the awesome weather and the clean (albeit small) south swell we've had, perfect for logging-- go get some(& a copy of People and Lucky;-)

Floors!

2009-05-08T12:04:00.001-07:00

To go along with the new website, we're getting new floors... well, old concrete ones actually. We've been busy tearing out old carpet & wood & spreading eco-friendly soy based gel-- affectionately renamed 'hippie juice' -- to reveal concrete underneath & it's lookin pretty darn good.

Paradise Website Launch!

2009-05-08T10:35:00.000-07:00

Today Paradise launches it's brand new website! Aside from what you'd expect from a website, we now have an online store, so now you can get Paradise gear weather you're on Water Street or in Waterloo.

In case you haven't seen it yet, take a peek over at:
http://www.paradisesurf.com

_

Logjam! 2009

2009-04-18T16:43:00.000-07:00

Press Release From Big Stick Surfing Association:

Block out your calendar on April 25th & 26th for this year's exciting edition of the Logjam! Old Boards, No Cords with great surfers and a venue to match: beautiful Pleasure Point in Santa Cruz, California. Enjoy the great sliders in front of Jack O'Neill's home from 7am-4pm on Saturday with semis and finals from 8am-2pm on Sunday, near the intersection of 38th Avenue and East Cliff Drive.

This year's event will benefit and is being held in honor of the Santa Cruz Surfing Museum.

Big Stick Surfing Association is a non-profit organization and the funds raised from the gigantic raffle go right back to the local Santa Cruz community by funding the Student Scholarship Program, Ride-A-Wave, Santa Cruz Surfrider Foundation, and the Junior Lifeguards program. If you are interested in being a sponsor, please take a look at our PROSPECTUS, and contact us

For coalition surf clubs that want to surf in this event, you can find more information, directions and rules in the club packet

Ando and Friends board shorts and shirts

2009-04-18T16:37:00.000-07:00

The summer '09 line of Ando goods have arrived! Swing by for a new pair of boardies and a rad tee!

Oh my blog!

2009-04-18T16:35:00.001-07:00

Paradise Surf Shop now has a blog! But you know that, because you're reading this right now.

Now you don't have to be sitting on the couch to hear about surf events, contests, and see what's new from Paradise.

But don't get us wrong, you're always welcome on the couch, in fact, it misses you. :)

Best Paradise Moments of 2009, Happy New Year and a Late Toast to 2010

2009-01-11T18:00:00.000-08:00

Every day at Paradise Surf Shop, we're reminded of how far we've come in the past year. Locals and out-of-towners alike often remark, "wow, the place looks great!" or "a lot has changed since the last time I was here.” It’s true — a lot has changed. To think that last January Paradise didn’t even have our website and now we’re blogging, tweeting, facebooking and

running a completely remodeled store is pretty astounding! So even though we're a little late for that midnight toast, we’d like to take a moment to reflect on 2009 and share our intentions for a healthy and stoked new year.

A New Look and Feel for Paradise! One of the greatest milestones of 2009 was our new space! Literally, we have new floors, a redwood-panelled wall and stage, new paint and a completely new rustic-vintage-living-room feel like that of your most tasteful relative (at least that's our hope). We just want to send a huge thank you to all the people involved in transforming the shop into a really inviting space. And if you haven't stopped by in a while, I think it's about time! You won't be disappointed.

Browse the shop, read a magazine or just hang out in this beautiful space!

Event Recap...To christen the new shop, Paradise was the proud host of several awesome events in 2009 from movie screenings to full-blown concerts. On July 31, Neal Casal (formerly a member of the Cardinals with Ryan Adams) headlined a show with opening performances by Ashley Lloyd and Cary Ott. This event was the first of its kind in the new Paradise space and it certainly revealed the shop's incredible music-venue potential. More recently, Paradise held a screening of Dear and Yonder and hosted a book signing with Nava Young -- all the kind of events we hope to bring into the new year!

Neil Casal performs on a spanking new, wood-paneled stage.

We heart Women on Waves. Paradise also co-sponsored the 12th Annual Women on Waves (W.O.W.) Surf Festival that came to Capitola last October! Being a female-focused surf shop, Women on Waves is an annual event dear to our hearts, which we've been involved in since its inception. While this year's festival may have had smaller waves, it had no less energy than usual and we all had a really great time surfing and cheering on our local ladies!

Nell Newman glides along a little peeler at WOW 2009. Photo Courtesy of Nikki Brooks.

Yoga Saturdays! This winter, Paradise started up a weekly yoga class with instructor Marion Clark, a surfer yogi who hails to Santa Cruz from Hermosa Beach. Starting Jan 23, classes will be held every Saturday morning from 8:30-10am before the shop opens. Start the new year off with the meditative, strengthening power of yoga held in your favorite local surf shop!

Here's to 2010... I know it's late to be announcing new year's resolutions but it's never too late to sit down, evaluate life and set goals for the future, right? I am incredibly proud of every thing we've accomplished at Paradise this past year, but there's no stopping now; we've got to keep pushing forward with our mission to serve the female and local surf communities and provide high-quality, environmentally and socially-conscious gear in a friendly and accessible way. This mission includes continuing to support our local shapers and retail vendors, planning even more community events and the resolution to do our part to get more women out in the water. Weekend surf clinics any one? How about a summer surf expedition? Let us know how we can serve you better.

Finally, none of the achievements of the past year would be possible without the support of our local community and loyal customers who inspire us forward with each friendly greeting and goofy smile that flashes when they find that perfect board. We can't thank you enough for being the life of this shop. With that, I'd like to wish you all a safe, healthy and happy new year from our living room to yours.